{"id":1664,"date":"2022-09-05T11:07:55","date_gmt":"2022-09-05T11:07:55","guid":{"rendered":"https:\/\/elearning.bluetourism.eu\/advisor-competence-profile\/"},"modified":"2023-06-27T12:20:16","modified_gmt":"2023-06-27T12:20:16","slug":"advisor-competence-profile","status":"publish","type":"page","link":"https:\/\/elearning.bluetourism.eu\/ro\/advisor-competence-profile\/","title":{"rendered":"Profilul de competen\u021b\u0103 al consilierului"},"content":{"rendered":"<p>\n    <a href=\"https:\/\/elearning.bluetourism.eu\/wp-content\/uploads\/2023\/06\/Profilul-de-competenta-al-consilierului.pdf\">Descarca<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/03\/btadvro.svg\" alt=\"\"><\/p>\n<div>\n<p><!-- MO--><\/p>\n<div id=\"mo1\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">turism durabil \u0219i ODD-uri<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Sustenabilitatea se concentreaz\u0103 pe satisfacerea nevoilor actuale f\u0103r\u0103 a compromite posibilitatea genera\u021biilor viitoare de a-\u0219i satisface propriile nevoi. Ea este compus\u0103 din trei piloni: economic\/profit, de mediu\/planet\u0103 \u0219i social\/ oameni. Acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 \u0219i s\u0103 le dezvolte pentru a ghida micii furnizori de turism, \u00een regiunile cu cursuri de ap\u0103, s\u0103 adopte practici mai durabile \u00een afacerile lor locale.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Defini\u021bi turismul durabil\n            <\/li>\n<li>S\u0103 demonstreze modul \u00een care turismul are poten\u021bialul de a contribui la \u00eendeplinirea ODD-urilor\n            <\/li>\n<li>Descrie\u021bi obiectivele legate de dezvoltarea turismului durabil incluse \u00een ODD 8, 12 \u0219i 14\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Sprijinirea micilor furnizori de servicii turistice care definesc priorit\u0103\u021bile de durabilitate pentru activitatea lor.\n            <\/li>\n<li>Personalizarea unui plan de implementare a obiectivelor ODD de c\u0103tre micii furnizori de turism din regiunile cu cursuri de ap\u0103\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>Consilierea micilor furnizori de turism cu privire la importan\u021ba dezvolt\u0103rii competen\u021belor ecologice\n            <\/li>\n<li>Dezbatere privind modul de abordare a sustenabilit\u0103\u021bii \u0219i a ODD-urilor \u00een activit\u0103\u021bile turistice din regiunile cu cursuri de ap\u0103\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/1\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO2--><\/p>\n<div id=\"mo2\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">etic\u0103 \u0219i responsabilitate social\u0103 \u00een turism<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Turismul etic \u0219i responsabil din punct de vedere social este punctul de \u00eent\u00e2lnire \u00eentre a\u0219tept\u0103rile turi\u0219tilor \u0219i nevoile destina\u021biei la nivel de mediu, social \u0219i economic. Acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 \u0219i s\u0103 le dezvolte pentru a ghida micii furnizori de servicii turistice din regiunile cu cursuri de ap\u0103 s\u0103 ini\u021bieze \u0219i s\u0103 aplice practici mai etice \u0219i mai responsabile din punct de vedere social \u00een afacerile lor.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Definirea eticii \u0219i a turismului responsabil din punct de vedere social, subliniind impactul acestuia asupra micilor \u00eentreprinderi turistice, a comunit\u0103\u021bilor locale \u0219i a economiei.\n            <\/li>\n<li>s\u0103 ofere exemple de \u00eentreprinderi \u0219i practici turistice etice \u0219i responsabile din punct de vedere social.\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Sprijinirea micilor furnizori de turism care evalueaz\u0103 impactul social \u0219i de mediu al activit\u0103\u021bii lor.\n            <\/li>\n<li>Explicarea importan\u021bei adopt\u0103rii \u0219i integr\u0103rii Codului etic global pentru turism (UNTWO)\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>\u00cendrumarea micilor furnizori de servicii turistice cu privire la modul de gestionare a func\u021bion\u0103rii etice a activit\u0103\u021bii lor: 1. lan\u021bul de aprovizionare; 2. comunitatea local\u0103 (\u00een destina\u021bia turistic\u0103); 3. locul de munc\u0103; \u0219i 4. clien\u021bii.<\/li>\n<li>Consilierea micilor furnizori de turism pentru a include accesibilitatea \u00een politicile \u0219i strategiile lor comerciale.\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/2\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO3--><\/p>\n<div id=\"mo3\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">patrimoniu natural \u0219i cultural<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Aproape toate ora\u0219ele europene au fost construite de-a lungul cursurilor de ap\u0103, iar numeroase r\u00e2uri \u0219i cursuri de ap\u0103 mici modeleaz\u0103 peisajele europene. Aceste cursuri de ap\u0103 leag\u0103 ora\u0219e, popoare, comunit\u0103\u021bi, culturi, obiceiuri, tradi\u021bii, itinerarii, toate acestea fiind elemente cheie \u00een atrac\u021biile turistice. Acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 pentru a sprijini micii furnizori de servicii turistice, \u00een regiunile cu cursuri de ap\u0103, \u00een consolidarea eforturilor de protejare, salvgardare \u0219i promovare a patrimoniului natural \u0219i cultural.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Diferen\u021bierea patrimoniului natural \u0219i a patrimoniului cultural\n            <\/li>\n<li>Definirea patrimoniului material \u0219i imaterial\n            <\/li>\n<li>Corelarea cursurilor de ap\u0103 (r\u00e2uri, lacuri, r\u00e2uri mici \u0219i p\u00e2r\u00e2uri) ca bunuri naturale \u0219i culturale de patrimoniu.\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>s\u0103 faciliteze \u00een\u021belegerea conven\u021biilor UNESCO existente \u00een domeniul culturii \u0219i, \u00een special, a Conven\u021biei privind protec\u021bia patrimoniului cultural subacvatic.\n            <\/li>\n<li>Furnizarea de referin\u021be \u0219i instrumente pentru ca micii furnizori de turism s\u0103 elaboreze un plan de gestionare a capacit\u0103\u021bii de transport turistic \u00een regiunile cu cursuri de ap\u0103.\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>S\u0103 evalueze nivelul de angajament al micilor furnizori de turism, \u00een special al celor situa\u021bi \u00een regiunile cu cursuri de ap\u0103, fa\u021b\u0103 de protejarea patrimoniului cultural \u0219i natural.\n            <\/li>\n<li>S\u0103 demonstreze rolul micilor furnizori de turism, \u00een special a celor situa\u021bi \u00een regiunile cu cursuri de ap\u0103, \u00een gestionarea patrimoniului local.\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/3\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO4 --><\/p>\n<div id=\"mo4\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">competitivitate \u0219i dezvoltarea durabil\u0103 a \u00eentreprinderilor locale<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Companiile de turism ofer\u0103 servicii care au un impact variabil asupra echilibrului dintre oameni, planet\u0103 \u0219i beneficii comerciale. Este extrem de important s\u0103 se extind\u0103 cuno\u0219tin\u021bele despre diferitele practici pentru a promova competitivitatea afacerilor asociate cu dezvoltarea durabil\u0103 la nivel local. Acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 \u0219i s\u0103 le dezvolte pentru a ghida micii furnizori de servicii turistice din regiunile cu cursuri de ap\u0103 s\u0103 g\u0103seasc\u0103 echilibrul \u00eentre competitivitatea afacerilor \u0219i durabilitatea \u00een afacerile lor locale.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Definirea competitivit\u0103\u021bii durabile\n            <\/li>\n<li>Diferen\u021bierea \u00eentre criteriile ESG \u0219i responsabilitatea social\u0103 a \u00eentreprinderilor\n            <\/li>\n<li>Stabilirea rela\u021biei dintre criteriile ESG \u0219i ODD-uri\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Exemplifica\u021bi de ce criteriile ESG (de mediu, sociale \u0219i de guvernan\u021b\u0103 corporativ\u0103) sunt relevante pentru micii furnizori de servicii turistice.\n            <\/li>\n<li>s\u0103 sublinieze rolul managementului destina\u021biei (DM) ca abordare strategic\u0103 universal\u0103 pentru ob\u021binerea de avantaje competitive\n            <\/li>\n<li>Corelarea competitivit\u0103\u021bii \u0219i a responsabilit\u0103\u021bii sociale \u00een dezvoltarea local\u0103 prin practici de turism durabil \u00een regiunile cu cursuri de ap\u0103\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>Consilierea micilor furnizori de servicii turistice, \u00een regiunile cu cursuri de ap\u0103, cu privire la avantajele \u00eencorpor\u0103rii criteriilor ESG \u00een activitatea lor local\u0103.\n            <\/li>\n<li>Cre\u0219terea gradului de con\u0219tientizare privind aplicarea tehnicilor de afaceri durabile pentru a cre\u0219te competitivitatea companiilor locale de turism\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/4\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO5 --><\/p>\n<div id=\"mo5\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">strategia de interna\u021bionalizare<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>\u00cen contextul sectorului turismului, interna\u021bionalizarea \u00eenseamn\u0103 conceperea unui produs sau a unui serviciu astfel \u00eenc\u00e2t acesta s\u0103 poat\u0103 satisface nevoile unor persoane din medii culturale diferite. Aceasta include familiarizarea cu valorile \u0219i comportamentele diferitelor grupuri \u021bint\u0103. Interna\u021bionalizarea se extinde, de asemenea, la crearea de re\u021bele \u0219i la cooperarea \u00eentre diferitele p\u0103r\u021bi interesate pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba \u00eentr-un mod durabil. Acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 pentru a ghida micii furnizori de servicii turistice \u00een implementarea eficient\u0103 a unei strategii de interna\u021bionalizare, respect\u00e2nd practicile de management durabil.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Defini\u021bi interna\u021bionalizarea \u00een turismul durabil\n            <\/li>\n<li>Enumera\u021bi avantajele \u0219i dezavantajele interna\u021bionaliz\u0103rii pentru micii furnizori locali de turism din destina\u021biile turistice de curs de ap\u0103\n            <\/li>\n<li>Identificarea elementelor cheie pentru o strategie de interna\u021bionalizare\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Selectarea celor mai bune practici ale cazurilor de interna\u021bionalizare a micilor afaceri turistice \u00een destina\u021biile de pe cursurile de ap\u0103\n            <\/li>\n<li>Evaluarea celor mai bune practici ale cazurilor de interna\u021bionalizare a micilor \u00eentreprinderi turistice din destina\u021biile de pe cursurile de ap\u0103 \u0219i propunerea de \u00eembun\u0103t\u0103\u021biri.\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>\u00cendrumarea micilor furnizori de turism \u00een elaborarea unui plan de interna\u021bionalizare, respect\u00e2nd practicile de management durabil\n            <\/li>\n<li>Supervizarea furnizorilor mici de servicii turistice \u00een implementarea unei strategii de interna\u021bionalizare, inclusiv a practicilor de management durabil\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/5\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO6--><\/p>\n<div id=\"mo6\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">branding \u0219i marketing digital<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Comunicarea este cheia pentru a genera o afacere mai bun\u0103 \u0219i mai solid\u0103, iar acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, abilit\u0103\u021bile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 \u0219i s\u0103 le dezvolte pentru a introduce micii furnizori de turism \u00een setul de concepte \u0219i instrumente relevante privind strategia de branding pentru siturile turistice situate \u00een regiunile cu cursuri de ap\u0103; \u0219i, de asemenea, pentru a-i conduce \u00een aplicarea strategiilor de marketing digital pentru a-\u0219i promova afacerea \u00eentr-un mod mai eficient \u0219i mai durabil.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Defini\u021bi brandingul \u0219i marketingul digital aplicat la turismul albastru\n<\/li>\n<li>Identificarea tendin\u021belor \u00een marketingul turistic albastru\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Aplicarea componentelor strategiei de branding, a abord\u0103rilor \u0219i a instrumentelor cheie pentru a dezvolta o strategie de brand de succes pentru destina\u021biile turistice albastre\n            <\/li>\n<li>Evalua\u021bi exemple reale de identitate de marc\u0103 din punct de vedere al aplic\u0103rii strategiei de branding (studii de caz).\n            <\/li>\n<li>Crearea unui plan de marketing pentru un brand de destina\u021bie turistic\u0103 albastr\u0103\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>Ghidarea micilor furnizori de turism \u00een aplicarea strategiilor de branding \u0219i marketing pentru promovarea destina\u021biilor turistice albastre.\n            <\/li>\n<li>Supravegheaz\u0103 micii furnizori de turism \u00een implementarea strategiilor de branding \u0219i marketing pentru destina\u021biile turistice albastre.\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/6\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO7--><\/p>\n<div id=\"mo7\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">re\u021bele \u0219i parteneriate locale<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Industria turismului este un mediu global complex, \u00een care crearea de re\u021bele \u00eentre diver\u0219i actori \u0219i p\u0103r\u021bi interesate este esen\u021bial\u0103 pentru a furniza produse turistice integrate \u0219i pentru a oferi cele mai bune servicii vizitatorilor sau turi\u0219tilor. Acest domeniu de competen\u021b\u0103 exploreaz\u0103 cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een domeniul turismului durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 pentru a construi re\u021bele \u0219i parteneriate locale \u00eentre diferitele p\u0103r\u021bi interesate, cum ar fi \u00eentreprinderile turistice, turi\u0219tii, birourile na\u021bionale de turism, furnizorii de infrastructur\u0103 \u0219i alte tipuri de organiza\u021bii de sprijin care sunt implicate direct sau indirect \u00een turism, pentru a crea un avantaj competitiv ca destina\u021bie turistic\u0103 durabil\u0103.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>s\u0103 defineasc\u0103 importan\u021ba re\u021belelor \u0219i a parteneriatelor locale \u00een cadrul turismului durabil\n            <\/li>\n<li>Descrie\u021bi modul \u00een care re\u021belele pot fi eficiente \u00een stimularea parteneriatelor locale pentru a promova ofertele de turism albastru\n            <\/li>\n<li>Identificarea exemplelor de bune practici \u00een sectorul turismului\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Identificarea oportunit\u0103\u021bilor pentru re\u021belele locale de colaborare\n            <\/li>\n<li>s\u0103 demonstreze modul \u00een care re\u021belele \u0219i parteneriatele locale ar putea fi puse \u00een aplicare \u00een regiunea lor.\n            <\/li>\n<li>s\u0103 pledeze pentru crearea de re\u021bele locale durabile axate pe turismul albastru\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>Colaborarea cu p\u0103r\u021bile interesate din domeniul turismului pentru a \u00eencuraja crearea de re\u021bele \u0219i parteneriate locale\n            <\/li>\n<li>s\u0103 ghideze \u0219i s\u0103 promoveze o abordare mai colaborativ\u0103 a turismului durabil la nivel local prin intermediul re\u021belelor de turism\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/7\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<p><!-- MO8--><\/p>\n<div id=\"mo8\" class=\"uk-flex-top\" uk-modal>\n<div class=\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\">\n<p>        <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button><br \/>\n        <!-- COMP TITLE--><\/p>\n<h3 class=\"uk-h3\">inovare \u0219i transformare digital\u0103<\/p>\n<\/h3>\n<p>        <!-- DESCR --><\/p>\n<p>Inovarea \u0219i transformarea digital\u0103 r\u0103spund cererii tot mai mari pentru un model digital de ecosistem de afaceri \u00een turism, \u00een special dup\u0103 COVID-19. Utilizarea tehnologiilor moderne \u00een cadrul opera\u021biunilor de afaceri contribuie la capacitatea \u00eentreprinderilor de a crea rezilien\u021b\u0103, de a ob\u021bine un avantaj competitiv fa\u021b\u0103 de colegii lor \u0219i de a-\u0219i asigura viabilitatea. Acest domeniu de competen\u021b\u0103 descrie cuno\u0219tin\u021bele, aptitudinile \u0219i atitudinile pe care consilierul \u00een turism durabil trebuie s\u0103 le dob\u00e2ndeasc\u0103 \u0219i s\u0103 le dezvolte pentru a ghida micii furnizori de turism din regiunile de curs de ap\u0103 s\u0103 adopte practici mai durabile \u00een afacerile lor locale prin digitalizare.\n        <\/p>\n<p>        <!-- LB --><\/p>\n<h2 class=\"uk-h3\">obiective de invatare<\/h2>\n<p>        <!-- KNOWLEDGE --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Cuno\u0219tin\u021be:<\/h4>\n<ul>\n<li>Defini\u021bi inova\u021bia digital\u0103 \u00een industria turismului \u0219i modul \u00een care prezen\u021ba digital\u0103 influen\u021beaz\u0103 productivitatea \u0219i profiturile.\n            <\/li>\n<li>Oferi\u021bi exemple de competen\u021be \u00een domeniul tehnologiei informa\u021biei \u0219i comunica\u021biilor (TIC) necesare \u00een diferite sectoare turistice (de exemplu, cazare, alimenta\u021bie \u0219i b\u0103uturi, recreere \u0219i divertisment \u0219i servicii de c\u0103l\u0103torie).\n            <\/li>\n<li>Oferi\u021bi exemple de medii digitale adecvate (VR, AR etc.) \u00een fiecare sector turistic.\n            <\/li>\n<\/ul>\n<p>        <!-- Skills --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Competen\u021be:<\/h4>\n<ul>\n<li>Selecta\u021bi cele mai potrivite metode de transformare digital\u0103 a afacerii pentru a \u00eembun\u0103t\u0103\u021bi procesele de afaceri, precum \u0219i experien\u021ba clien\u021bilor\n            <\/li>\n<li>S\u0103 aplice tehnicile \u0219i metodele \u00eenv\u0103\u021bate pentru a ajuta micii furnizori de servicii turistice s\u0103 dob\u00e2ndeasc\u0103 un set de competen\u021be digitale, la toate nivelurile de senioritate.\n            <\/li>\n<\/ul>\n<p>         <!-- Attitudes --><\/p>\n<h4 class=\"uk-h4\" style=\"margin-top:0\">Atitudini:<\/h4>\n<ul>\n<li>s\u0103 ofere consultan\u021b\u0103 turismului mic \u00een ceea ce prive\u0219te utilizarea \u0219i gestionarea instrumentelor tehnologiilor de comunicare (TIC), inclusiv Realitatea Virtual\u0103 (VR), pentru a le permite s\u0103 ofere clien\u021bilor o experien\u021b\u0103 turistic\u0103 excelent\u0103.\n            <\/li>\n<li>Monitorizarea procesului de digitalizare a turismului de mici dimensiuni \u00een cele trei domenii de interes: modelul de afaceri \u0219i procesele, dezvoltarea competen\u021belor personalului \u0219i experien\u021ba clien\u021bilor.\n            <\/li>\n<\/ul>\n<p>        <!-- LB END --><br \/>\n<a class=\"uk-button uk-button-primary\" target=\"_blank\" href=\"https:\/\/elearning.bluetourism.eu\/flips\/ro\/8\/story.html\"><br \/>\n    Material de instruire<\/a>\n    <\/div>\n<\/div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\"},\"source\":{\"query\":{\"name\":\"pages.singlePage\"},\"props\":{\"content\":{\"filters\":{\"search\":\"\"},\"name\":\"title\"}}}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/elearning.bluetourism.eu\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Profilul-de-competenta-al-consilierului.pdf\",\"content\":\"Descarca\",\"link_target\":\"blank\"}}]},{\"type\":\"image\",\"props\":{\"margin\":\"large\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/btadvro.svg\",\"text_align\":\"center\",\"class\":\"thissvg\"}},{\"type\":\"html\",\"props\":{\"content\":\"\\n<!-- MO-->\\n<\/p>\n<div id=\\\"mo1\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">turism durabil \\u0219i ODD-uri\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Sustenabilitatea se concentreaz\\u0103 pe satisfacerea nevoilor actuale f\\u0103r\\u0103 a compromite posibilitatea genera\\u021biilor viitoare de a-\\u0219i satisface propriile nevoi. Ea este compus\\u0103 din trei piloni: economic\\\/profit, de mediu\\\/planet\\u0103 \\u0219i social\\\/ oameni. Acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 \\u0219i s\\u0103 le dezvolte pentru a ghida micii furnizori de turism, \\u00een regiunile cu cursuri de ap\\u0103, s\\u0103 adopte practici mai durabile \\u00een afacerile lor locale.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Defini\\u021bi turismul durabil\\n            <\\\/li>\\n\n<li>S\\u0103 demonstreze modul \\u00een care turismul are poten\\u021bialul de a contribui la \\u00eendeplinirea ODD-urilor\\n            <\\\/li>\\n\n<li>Descrie\\u021bi obiectivele legate de dezvoltarea turismului durabil incluse \\u00een ODD 8, 12 \\u0219i 14\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Sprijinirea micilor furnizori de servicii turistice care definesc priorit\\u0103\\u021bile de durabilitate pentru activitatea lor.\\n            <\\\/li>\\n\n<li>Personalizarea unui plan de implementare a obiectivelor ODD de c\\u0103tre micii furnizori de turism din regiunile cu cursuri de ap\\u0103\\n            <\\\/li>\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Consilierea micilor furnizori de turism cu privire la importan\\u021ba dezvolt\\u0103rii competen\\u021belor ecologice\\n            <\\\/li>\\n\n<li>Dezbatere privind modul de abordare a sustenabilit\\u0103\\u021bii \\u0219i a ODD-urilor \\u00een activit\\u0103\\u021bile turistice din regiunile cu cursuri de ap\\u0103\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/1\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n\\n\\n\\n\\n\\n\\n<!-- MO2-->\\n\n<div id=\\\"mo2\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">etic\\u0103 \\u0219i responsabilitate social\\u0103 \\u00een turism\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Turismul etic \\u0219i responsabil din punct de vedere social este punctul de \\u00eent\\u00e2lnire \\u00eentre a\\u0219tept\\u0103rile turi\\u0219tilor \\u0219i nevoile destina\\u021biei la nivel de mediu, social \\u0219i economic. Acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 \\u0219i s\\u0103 le dezvolte pentru a ghida micii furnizori de servicii turistice din regiunile cu cursuri de ap\\u0103 s\\u0103 ini\\u021bieze \\u0219i s\\u0103 aplice practici mai etice \\u0219i mai responsabile din punct de vedere social \\u00een afacerile lor.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Definirea eticii \\u0219i a turismului responsabil din punct de vedere social, subliniind impactul acestuia asupra micilor \\u00eentreprinderi turistice, a comunit\\u0103\\u021bilor locale \\u0219i a economiei.\\n            <\\\/li>\\n\n<li>s\\u0103 ofere exemple de \\u00eentreprinderi \\u0219i practici turistice etice \\u0219i responsabile din punct de vedere social.\\n            <\\\/li>\\n\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Sprijinirea micilor furnizori de turism care evalueaz\\u0103 impactul social \\u0219i de mediu al activit\\u0103\\u021bii lor.\\n            <\\\/li>\\n\n<li>Explicarea importan\\u021bei adopt\\u0103rii \\u0219i integr\\u0103rii Codului etic global pentru turism (UNTWO)\\n            <\\\/li>\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>\\u00cendrumarea micilor furnizori de servicii turistice cu privire la modul de gestionare a func\\u021bion\\u0103rii etice a activit\\u0103\\u021bii lor: 1. lan\\u021bul de aprovizionare; 2. comunitatea local\\u0103 (\\u00een destina\\u021bia turistic\\u0103); 3. locul de munc\\u0103; \\u0219i 4. clien\\u021bii.<\\\/li>\\n\n<li>Consilierea micilor furnizori de turism pentru a include accesibilitatea \\u00een politicile \\u0219i strategiile lor comerciale.\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/2\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n\\n<!-- MO3-->\\n\n<div id=\\\"mo3\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">patrimoniu natural \\u0219i cultural\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Aproape toate ora\\u0219ele europene au fost construite de-a lungul cursurilor de ap\\u0103, iar numeroase r\\u00e2uri \\u0219i cursuri de ap\\u0103 mici modeleaz\\u0103 peisajele europene. Aceste cursuri de ap\\u0103 leag\\u0103 ora\\u0219e, popoare, comunit\\u0103\\u021bi, culturi, obiceiuri, tradi\\u021bii, itinerarii, toate acestea fiind elemente cheie \\u00een atrac\\u021biile turistice. Acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 pentru a sprijini micii furnizori de servicii turistice, \\u00een regiunile cu cursuri de ap\\u0103, \\u00een consolidarea eforturilor de protejare, salvgardare \\u0219i promovare a patrimoniului natural \\u0219i cultural.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Diferen\\u021bierea patrimoniului natural \\u0219i a patrimoniului cultural\\n            <\\\/li>\\n\n<li>Definirea patrimoniului material \\u0219i imaterial\\n            <\\\/li>\\n\n<li>Corelarea cursurilor de ap\\u0103 (r\\u00e2uri, lacuri, r\\u00e2uri mici \\u0219i p\\u00e2r\\u00e2uri) ca bunuri naturale \\u0219i culturale de patrimoniu.\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>s\\u0103 faciliteze \\u00een\\u021belegerea conven\\u021biilor UNESCO existente \\u00een domeniul culturii \\u0219i, \\u00een special, a Conven\\u021biei privind protec\\u021bia patrimoniului cultural subacvatic.\\n            <\\\/li>\\n\n<li>Furnizarea de referin\\u021be \\u0219i instrumente pentru ca micii furnizori de turism s\\u0103 elaboreze un plan de gestionare a capacit\\u0103\\u021bii de transport turistic \\u00een regiunile cu cursuri de ap\\u0103.\\n            <\\\/li>\\n\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>S\\u0103 evalueze nivelul de angajament al micilor furnizori de turism, \\u00een special al celor situa\\u021bi \\u00een regiunile cu cursuri de ap\\u0103, fa\\u021b\\u0103 de protejarea patrimoniului cultural \\u0219i natural.\\n            <\\\/li>\\n\n<li>S\\u0103 demonstreze rolul micilor furnizori de turism, \\u00een special a celor situa\\u021bi \\u00een regiunile cu cursuri de ap\\u0103, \\u00een gestionarea patrimoniului local.\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/3\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n\\n\\n<!-- MO4 -->\\n\n<div id=\\\"mo4\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">competitivitate \\u0219i dezvoltarea durabil\\u0103 a \\u00eentreprinderilor locale<\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Companiile de turism ofer\\u0103 servicii care au un impact variabil asupra echilibrului dintre oameni, planet\\u0103 \\u0219i beneficii comerciale. Este extrem de important s\\u0103 se extind\\u0103 cuno\\u0219tin\\u021bele despre diferitele practici pentru a promova competitivitatea afacerilor asociate cu dezvoltarea durabil\\u0103 la nivel local. Acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 \\u0219i s\\u0103 le dezvolte pentru a ghida micii furnizori de servicii turistice din regiunile cu cursuri de ap\\u0103 s\\u0103 g\\u0103seasc\\u0103 echilibrul \\u00eentre competitivitatea afacerilor \\u0219i durabilitatea \\u00een afacerile lor locale.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Definirea competitivit\\u0103\\u021bii durabile\\n            <\\\/li>\\n\n<li>Diferen\\u021bierea \\u00eentre criteriile ESG \\u0219i responsabilitatea social\\u0103 a \\u00eentreprinderilor\\n            <\\\/li>\\n\n<li>Stabilirea rela\\u021biei dintre criteriile ESG \\u0219i ODD-uri\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Exemplifica\\u021bi de ce criteriile ESG (de mediu, sociale \\u0219i de guvernan\\u021b\\u0103 corporativ\\u0103) sunt relevante pentru micii furnizori de servicii turistice.\\n            <\\\/li>\\n\n<li>s\\u0103 sublinieze rolul managementului destina\\u021biei (DM) ca abordare strategic\\u0103 universal\\u0103 pentru ob\\u021binerea de avantaje competitive\\n            <\\\/li>\\n\n<li>Corelarea competitivit\\u0103\\u021bii \\u0219i a responsabilit\\u0103\\u021bii sociale \\u00een dezvoltarea local\\u0103 prin practici de turism durabil \\u00een regiunile cu cursuri de ap\\u0103\\n            <\\\/li>\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Consilierea micilor furnizori de servicii turistice, \\u00een regiunile cu cursuri de ap\\u0103, cu privire la avantajele \\u00eencorpor\\u0103rii criteriilor ESG \\u00een activitatea lor local\\u0103.\\n            <\\\/li>\\n\n<li>Cre\\u0219terea gradului de con\\u0219tientizare privind aplicarea tehnicilor de afaceri durabile pentru a cre\\u0219te competitivitatea companiilor locale de turism\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/4\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n\\n<!-- MO5 -->\\n\n<div id=\\\"mo5\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">strategia de interna\\u021bionalizare\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>\\u00cen contextul sectorului turismului, interna\\u021bionalizarea \\u00eenseamn\\u0103 conceperea unui produs sau a unui serviciu astfel \\u00eenc\\u00e2t acesta s\\u0103 poat\\u0103 satisface nevoile unor persoane din medii culturale diferite. Aceasta include familiarizarea cu valorile \\u0219i comportamentele diferitelor grupuri \\u021bint\\u0103. Interna\\u021bionalizarea se extinde, de asemenea, la crearea de re\\u021bele \\u0219i la cooperarea \\u00eentre diferitele p\\u0103r\\u021bi interesate pentru a \\u00eembun\\u0103t\\u0103\\u021bi performan\\u021ba \\u00eentr-un mod durabil. Acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 pentru a ghida micii furnizori de servicii turistice \\u00een implementarea eficient\\u0103 a unei strategii de interna\\u021bionalizare, respect\\u00e2nd practicile de management durabil.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Defini\\u021bi interna\\u021bionalizarea \\u00een turismul durabil\\n            <\\\/li>\\n\n<li>Enumera\\u021bi avantajele \\u0219i dezavantajele interna\\u021bionaliz\\u0103rii pentru micii furnizori locali de turism din destina\\u021biile turistice de curs de ap\\u0103\\n            <\\\/li>\\n\n<li>Identificarea elementelor cheie pentru o strategie de interna\\u021bionalizare\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Selectarea celor mai bune practici ale cazurilor de interna\\u021bionalizare a micilor afaceri turistice \\u00een destina\\u021biile de pe cursurile de ap\\u0103\\n            <\\\/li>\\n\n<li>Evaluarea celor mai bune practici ale cazurilor de interna\\u021bionalizare a micilor \\u00eentreprinderi turistice din destina\\u021biile de pe cursurile de ap\\u0103 \\u0219i propunerea de \\u00eembun\\u0103t\\u0103\\u021biri.\\n            <\\\/li>\\n\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>\\u00cendrumarea micilor furnizori de turism \\u00een elaborarea unui plan de interna\\u021bionalizare, respect\\u00e2nd practicile de management durabil\\n            <\\\/li>\\n\n<li>Supervizarea furnizorilor mici de servicii turistice \\u00een implementarea unei strategii de interna\\u021bionalizare, inclusiv a practicilor de management durabil\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/5\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n\\n<!-- MO6-->\\n\n<div id=\\\"mo6\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">branding \\u0219i marketing digital\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Comunicarea este cheia pentru a genera o afacere mai bun\\u0103 \\u0219i mai solid\\u0103, iar acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, abilit\\u0103\\u021bile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 \\u0219i s\\u0103 le dezvolte pentru a introduce micii furnizori de turism \\u00een setul de concepte \\u0219i instrumente relevante privind strategia de branding pentru siturile turistice situate \\u00een regiunile cu cursuri de ap\\u0103; \\u0219i, de asemenea, pentru a-i conduce \\u00een aplicarea strategiilor de marketing digital pentru a-\\u0219i promova afacerea \\u00eentr-un mod mai eficient \\u0219i mai durabil.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Defini\\u021bi brandingul \\u0219i marketingul digital aplicat la turismul albastru\\n\\n            <\\\/li>\\n\n<li>Identificarea tendin\\u021belor \\u00een marketingul turistic albastru\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Aplicarea componentelor strategiei de branding, a abord\\u0103rilor \\u0219i a instrumentelor cheie pentru a dezvolta o strategie de brand de succes pentru destina\\u021biile turistice albastre\\n            <\\\/li>\\n\n<li>Evalua\\u021bi exemple reale de identitate de marc\\u0103 din punct de vedere al aplic\\u0103rii strategiei de branding (studii de caz).\\n            <\\\/li>\\n\n<li>Crearea unui plan de marketing pentru un brand de destina\\u021bie turistic\\u0103 albastr\\u0103\\n            <\\\/li>\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Ghidarea micilor furnizori de turism \\u00een aplicarea strategiilor de branding \\u0219i marketing pentru promovarea destina\\u021biilor turistice albastre.\\n            <\\\/li>\\n\n<li>Supravegheaz\\u0103 micii furnizori de turism \\u00een implementarea strategiilor de branding \\u0219i marketing pentru destina\\u021biile turistice albastre.\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/6\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n\\n<!-- MO7-->\\n\n<div id=\\\"mo7\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">re\\u021bele \\u0219i parteneriate locale\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Industria turismului este un mediu global complex, \\u00een care crearea de re\\u021bele \\u00eentre diver\\u0219i actori \\u0219i p\\u0103r\\u021bi interesate este esen\\u021bial\\u0103 pentru a furniza produse turistice integrate \\u0219i pentru a oferi cele mai bune servicii vizitatorilor sau turi\\u0219tilor. Acest domeniu de competen\\u021b\\u0103 exploreaz\\u0103 cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een domeniul turismului durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 pentru a construi re\\u021bele \\u0219i parteneriate locale \\u00eentre diferitele p\\u0103r\\u021bi interesate, cum ar fi \\u00eentreprinderile turistice, turi\\u0219tii, birourile na\\u021bionale de turism, furnizorii de infrastructur\\u0103 \\u0219i alte tipuri de organiza\\u021bii de sprijin care sunt implicate direct sau indirect \\u00een turism, pentru a crea un avantaj competitiv ca destina\\u021bie turistic\\u0103 durabil\\u0103.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>s\\u0103 defineasc\\u0103 importan\\u021ba re\\u021belelor \\u0219i a parteneriatelor locale \\u00een cadrul turismului durabil \\n            <\\\/li>\\n\n<li>Descrie\\u021bi modul \\u00een care re\\u021belele pot fi eficiente \\u00een stimularea parteneriatelor locale pentru a promova ofertele de turism albastru\\n            <\\\/li>\\n\n<li>Identificarea exemplelor de bune practici \\u00een sectorul turismului\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Identificarea oportunit\\u0103\\u021bilor pentru re\\u021belele locale de colaborare\\n            <\\\/li>\\n\n<li>s\\u0103 demonstreze modul \\u00een care re\\u021belele \\u0219i parteneriatele locale ar putea fi puse \\u00een aplicare \\u00een regiunea lor.\\n            <\\\/li>\\n\n<li>s\\u0103 pledeze pentru crearea de re\\u021bele locale durabile axate pe turismul albastru\\n            <\\\/li>\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Colaborarea cu p\\u0103r\\u021bile interesate din domeniul turismului pentru a \\u00eencuraja crearea de re\\u021bele \\u0219i parteneriate locale \\n            <\\\/li>\\n\n<li>s\\u0103 ghideze \\u0219i s\\u0103 promoveze o abordare mai colaborativ\\u0103 a turismului durabil la nivel local prin intermediul re\\u021belelor de turism\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/7\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n<!-- MO8-->\\n\n<div id=\\\"mo8\\\" class=\\\"uk-flex-top\\\" uk-modal>\\n    <\/p>\n<div class=\\\"uk-modal-dialog uk-modal-body uk-margin-auto-vertical\\\">\\n\\n        <button class=\\\"uk-modal-close-default\\\" type=\\\"button\\\" uk-close><\\\/button>\\n        <!-- COMP TITLE-->\\n        <\/p>\n<h3 class=\\\"uk-h3\\\">inovare \\u0219i transformare digital\\u0103\\n\\n        <\\\/h3>\\n        <!-- DESCR -->\\n        <\/p>\n<p>Inovarea \\u0219i transformarea digital\\u0103 r\\u0103spund cererii tot mai mari pentru un model digital de ecosistem de afaceri \\u00een turism, \\u00een special dup\\u0103 COVID-19. Utilizarea tehnologiilor moderne \\u00een cadrul opera\\u021biunilor de afaceri contribuie la capacitatea \\u00eentreprinderilor de a crea rezilien\\u021b\\u0103, de a ob\\u021bine un avantaj competitiv fa\\u021b\\u0103 de colegii lor \\u0219i de a-\\u0219i asigura viabilitatea. Acest domeniu de competen\\u021b\\u0103 descrie cuno\\u0219tin\\u021bele, aptitudinile \\u0219i atitudinile pe care consilierul \\u00een turism durabil trebuie s\\u0103 le dob\\u00e2ndeasc\\u0103 \\u0219i s\\u0103 le dezvolte pentru a ghida micii furnizori de turism din regiunile de curs de ap\\u0103 s\\u0103 adopte practici mai durabile \\u00een afacerile lor locale prin digitalizare.\\n        <\\\/p>\\n        <!-- LB -->\\n        <\/p>\n<h2 class=\\\"uk-h3\\\">obiective de invatare<\\\/h2>\\n        <!-- KNOWLEDGE -->\\n        <\/p>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Cuno\\u0219tin\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Defini\\u021bi inova\\u021bia digital\\u0103 \\u00een industria turismului \\u0219i modul \\u00een care prezen\\u021ba digital\\u0103 influen\\u021beaz\\u0103 productivitatea \\u0219i profiturile.\\n            <\\\/li>\\n\n<li>Oferi\\u021bi exemple de competen\\u021be \\u00een domeniul tehnologiei informa\\u021biei \\u0219i comunica\\u021biilor (TIC) necesare \\u00een diferite sectoare turistice (de exemplu, cazare, alimenta\\u021bie \\u0219i b\\u0103uturi, recreere \\u0219i divertisment \\u0219i servicii de c\\u0103l\\u0103torie).\\n            <\\\/li>\\n\n<li>Oferi\\u021bi exemple de medii digitale adecvate (VR, AR etc.) \\u00een fiecare sector turistic.\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- Skills -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Competen\\u021be:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>Selecta\\u021bi cele mai potrivite metode de transformare digital\\u0103 a afacerii pentru a \\u00eembun\\u0103t\\u0103\\u021bi procesele de afaceri, precum \\u0219i experien\\u021ba clien\\u021bilor\\n            <\\\/li>\\n\n<li>S\\u0103 aplice tehnicile \\u0219i metodele \\u00eenv\\u0103\\u021bate pentru a ajuta micii furnizori de servicii turistice s\\u0103 dob\\u00e2ndeasc\\u0103 un set de competen\\u021be digitale, la toate nivelurile de senioritate.\\n            <\\\/li>\\n        <\\\/ul>\\n        \\n         <!-- Attitudes -->\\n<br \/>\n<h4 class=\\\"uk-h4\\\" style=\\\"margin-top:0\\\">Atitudini:<\\\/h4>\\n        <\/p>\n<ul>\\n            <\/p>\n<li>s\\u0103 ofere consultan\\u021b\\u0103 turismului mic \\u00een ceea ce prive\\u0219te utilizarea \\u0219i gestionarea instrumentelor tehnologiilor de comunicare (TIC), inclusiv Realitatea Virtual\\u0103 (VR), pentru a le permite s\\u0103 ofere clien\\u021bilor o experien\\u021b\\u0103 turistic\\u0103 excelent\\u0103.\\n            <\\\/li>\\n\n<li>Monitorizarea procesului de digitalizare a turismului de mici dimensiuni \\u00een cele trei domenii de interes: modelul de afaceri \\u0219i procesele, dezvoltarea competen\\u021belor personalului \\u0219i experien\\u021ba clien\\u021bilor.\\n            <\\\/li>\\n        <\\\/ul>\\n        <!-- LB END -->\\n<a class=\\\"uk-button uk-button-primary\\\" target=\\\"_blank\\\" href=\\\"https:\\\/\\\/elearning.bluetourism.eu\\\/flips\\\/ro\\\/8\\\/story.html\\\">\\n    Material de instruire<\\\/a>\\n    <\\\/div>\\n<\\\/div>\\n&#8221;}}]}]}]}],&#8221;version&#8221;:&#8221;2.7.22&#8243;} &#8211;><br \/>\n","protected":false},"excerpt":{"rendered":"<p>Descarca turism durabil \u0219i ODD-uri Sustenabilitatea se concentreaz\u0103 pe satisfacerea nevoilor actuale f\u0103r\u0103 a compromite posibilitatea genera\u021biilor viitoare de a-\u0219i satisface propriile nevoi. Ea este..<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1664","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/pages\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":5,"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/pages\/1664\/revisions"}],"predecessor-version":[{"id":2339,"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/pages\/1664\/revisions\/2339"}],"wp:attachment":[{"href":"https:\/\/elearning.bluetourism.eu\/ro\/wp-json\/wp\/v2\/media?parent=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}